Riding Out The Recession

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Posted on May 5 2013 - 9:10am by

A black and white head and shoulders portraint photograph of a bearded Ed Ricketts in his '30s.Ed Ricketts, the real-life marine biologist immortalised as Doc in Steinbeck’s Cannery Row, evolved a theory of how everything is connected in the natural world.

He observed that the sea creatures he studied were influenced in their form and life by the whole of their environment, which could be by as distant an object as the moon (tides, light etc.) or as minimal as tiny variations in water temperature or salinity. Later he progressed this into a philosophy of ‘non-teleological thinking’, a way of viewing things as they are, rather than seeking narrow anthropocentric (look it up, I had to – Ed) explanations for them.

And what, in the name of all things two-wheeled, loud and leathery has any of this got to do with biking, I hear you ask!? Well it started off simply enough; on a visit to Roadrunners in Stroud (my local bike shop) I noticed a couple of neat little custom bikes in the workshop and got to chatting with Andy, Lawrence and Henry about them. I thought I’d do a short piece on how and why they built the bikes and a little bit about them as people. But as our conversations progressed I started to realise that, like Ed Ricketts’ sea creatures, these bikes are inseparable from the totality of our biking culture and even the global recession. They are what they are because of influences way beyond a little workshop in Gloucestershire.

The bikes themselves are based on the 1978 Yamaha SR500, a simple and now pretty ancient air-cooled, single-cylinder road bike. The key characteristics, even when it first came out twenty-five years ago, were simplicity and a retro look and feel, with a good dollop of Japanese reliability thrown in. And that is where it all starts to get interesting. Why would three ordinary guys in a relatively modest bike shop be building bikes like this? First and foremost it’s because they can! How refreshing to meet three young men (well, they’re young to me!) with skill, imagination and ambition. “We build them in our down time when the workshop isn’t busy,” says Andy, hard at work on a punter’s bike. He is responsible for the custom with high-rise handlebars, which he bought for £400 as a frame and wheels, with the engine and other parts “tipped into a box”.

The other bike came from a classic collector with hundreds of machines in a big shed somewhere out in the sticks near Southport. It cost a lot more but was all there and all original. “These bikes are really versatile, you can make them into anything,” says Lawrence. “Simple air cooled engine, oil tank in the frame – you can cut them about into anything you want, really.” When he started on the second bike he had a rough idea of what he wanted. “I was thinking of a café racer style or a bobber, whatever that is… The definition of a bobber is ‘take the mudguards off’, right!?”

A view of the front of the Roadrunner premises, wit the security shutter part pulled down to display the Roadrunner logo painted on it.

The frame was cut down at the back and the shocks reduced from 320 to 295mm. The wheels were painted and rebuilt with stainless spokes and the forks got a good polishing. The engine was painted and then the edges taken back to reveal the alloy fins and to round off the corners. One job that was sent out to a specialist was shortening the front forks by three inches. “We didn’t want to risk making a mistake rethreading the tubes at the top,” says Henry, “because there isn’t enough metal to do it again if it goes wrong.” Fortunately there is a network of local expertise they can rely on for advice and specialist skills.

The finish on the bike all points to eliminating unnecessary details and tidying everything up until what is left is a motorcycle in its simplest form. It harks back to a bygone age but is paradoxically very much a product of modern times. It reflects a new desire amongst bikers for something uncomplicated but stylish and reliable. Something to be ridden and enjoyed in a way that is very hard to do on a screaming crotch-rocket with computerised gizmos everywhere you look. Not because you can’t ride like that but because you don’t always want to and it feels a bit silly to be bimbling along a country lane soaking up the sunset on a Ducati 1199 Panigale. On a bike like this you can relax and look cool at the same time, and no-one expects you to get your knee down at every roundabout. These bikes are a rejection of excess.

The two different partly finished SR500 customs, from the side, line ahead in front of a brick wall.

And proof of this greater influence in our biking environment occurred when the first of the custom bikes was put on eBay for sale. The page was viewed over 23,000 times, 30 offers came in and it sold quickly for the full asking price. Moreover, Roadrunner was inundated with phone calls, many just to say what a great job they’d done and “was there another one?” The second bike sold just as quickly (before I could get round to take more pictures) and the buyer is currently having a larger tank fitted and a set of lower handlebars. This seems incredible for a small independent bike shop in Stroud so I ask whether they’d be happy to build more customs and whether it’s an area of future business
for them.

A close up of one of the SR500 motors, from the side.The answer is yes and no. There was a large element of experimentation in the first two bikes (they modified six different tanks before they were happy – and the solution they came up with is now their secret!) but they feel confident they can replicate the idea with any variations the customer wants, and at a realistic price. However, there has been an unintended consequence of selling the first two machines in that the price of second-hand SR500s has shot up! “We can’t get hold of them very easily now,” says Henry, “so if you want us to build one you’ll either need to already own the donor bike or pay a lot for one.” But he is enthusiastic. “You can do anything with the SR500 or XT engine. You can bolt it into almost anything or fabricate a one-off frame and just add the other parts. We’re happy to discuss any project a customer has in mind.”

However, the mainstay of Roadrunner’s business is and always will be the shop, servicing and fixing people’s bikes. Customer care is something that comes naturally to them. “We like to make sure people are safe when they ride out of here,” continues Lawrence, “we wouldn’t sleep at night if we thought people could get hurt from us not doing a good job.” Again this is an old fashioned attitude in a modern world. They want to expand into bigger premises and offer more bikes and space for bikers to come and hang out, but that’s dependent on finding the right kind of place in a more prominent location.

They also have the Kymco concession for Gloucestershire and are keen to expand that too. “We love Kymco,” says Henry, “we fought really hard to get the business because they are such good machines.” It’s a position they came to from experience of servicing Kymco bikes and comparing them to other lesser machines from China and Taiwan. I ask him to expand but he won’t name names. “Let’s just say if you are only paying £600 to buy a bike that’s come all the way round the world, with all the taxes and other ‘little payments’ here and there, then you can’t be surprised when the front wheel bearing collapses after a few months. We’ve got to the stage with some of the lesser machines where we’d be better off paying the customer fifty quid to take it somewhere else! The Kymco bikes are still really good value but so much better made. They only ever seem to come back for routine servicing. You get what you pay for in the end.”

One of the part finished SR500 customs parked in front of RoadRunner, from the front.

So how does this all connect to the financial climate and the ebb and flow of biking culture as it washes over all of us? Well, I can’t help wondering if the recession we’re in is going to mark a bigger turning point in our motorcycling lives than we thought. For the last three decades our world has been on an upward spiral of ever increasing excess and sophistication. Like everything, biking became ever more glossy, image focussed, high value, leisure driven and technologically complicated. But I can’t help wondering if it didn’t leave a majority of us behind, yearning for something less intense. Then the crash came and changed everything anyway. Some big names like George White went to the wall, companies like Hein Gericke shrunk from 49 to 16 stores, while sales of superfast mega-toy machines have declined drastically.

A collage of photos of the inside of RoadRunner, various bikes, engines, maintenance ramp, customer area.

But surely this is a good thing because did we honestly ever enjoy the big dealerships and all that ‘have a nice day’ corporate falseness? The discounts were never that great and I never really felt more than just a ‘punter’ who needed to be separated from his money. Now there’s a noticeable change in the air, which is manifested in a resurgence in commuting by powered two-wheelers. A lot of ‘weekend warriors’ are selling their machines and the fact that fatalities are down by 10% must mean that we’re either running out of morons or we’re changing the way we ride. And the latter seems far more likely given the continuing strength of cruiser, scooter, adventure and ‘retro’ bike sales.

The SR lowrider, nearly finished, parked up on a pavement.

 

Austerity has a way of focussing our minds on what is important to us, what is necessary and what is not. It has a way of weeding out the merely ambitious from the hard working and allows us to separate the things that only look good from the things that actually are good. The recession has blown away the froth from biking and left the best part, the part that always endures through thick and thin. We are surely undergoing a major reassessment of our values. Instead of just throwing money at our desires we are looking for people who can make things again. Individuality is still in but reliability and service are also highly valued. Is the warm beating heart of biking re-emerging after a long time waiting in the shadows of corporate capitalism?

Who can say for sure but I can’t help feeling that these two custom bobbers and this little shop in Stroud are a bellwether for our biking future, a simpler and more honest future. It’s such a joy to find people who are surviving and thriving in the downturn. The kind of people you can get to know and who will get to know you. Who will give you any amount of good advice and go the extra mile to fix your bike, to keep you safe and happy. Amazingly, they’ll also build you a one-off ‘special’ that could make even the richest motorcyclist envious.

Ed Ricketts is right, all these things are connected to everything else and what a wonderfully enriching world it is when you take the time
to look.

Oldlongdog

www.roadrunnermotorcycles.co.uk

The staff of RoadRunner, lined up outside the shopl

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1 Comment so far. Feel free to join this conversation.

  1. Tom Day May 10, 2013 at 10:38 am - Reply

    As always, one of my favorite living writers. Oldlongdog, keep at it.

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